Service Marketing (HOSP 3670)

In this course students will develop critical analytic skills and knowledge for implementing service strategies to create and manage the customer experience. Students will analyze and gain insight into new consumer trends and patterns.

This course is part of the full-time Bachelor of Hospitality Management program.
Course code: HOSP 3670
Credits: 3.0
Length: 45.0 hours
Course outline: view

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