Services Marketing (HOSP 3670)
In this course, students will develop knowledge on how to market service-based businesses. Students will be introduced to services marketing concepts and will gain insight into new consumer trends that apply to hospitality-based businesses. Students will examine services marketing in terms of effective marketing strategies and overcoming marketing challenges in the current business environment.
Course code: HOSP 3670
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=HOSP&number=3670
* The amount shown is the approximate cost of tuition (for courses with tuition) or fees (for courses that do not have tuition).
Tuition and Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.