New Media in Hospitality (HOSP 4620)

This course focuses on the foundations of new media and consumers. Social media, strategic planning, social consumers and digital communities are studied. The Four Zones of social media are explored parallel to learning the specifics of social commerce and the impact of social media and metrics.

This course is part of the full-time Bachelor of Hospitality Management program.
Course code: HOSP 4620
Credits: 3.0
Length: 45.0 hours
Course outline: view

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