New Media in Hospitality (HOSP 4620)
This course focuses on the foundations of new media and consumers. Social media, strategic planning, social consumers and digital communities are studied. The Four Zones of social media are explored parallel to learning the specifics of social commerce and the impact of social media and metrics.
This course is part of the full-time Bachelor of Hospitality Management program.
Course code: HOSP 4620
Credits: 3.0
Tuition: $0*
Length: 45 hours
Course outline:
view
https://www.vcc.ca/cfm-files/course-outline.cfm?subject=HOSP&number=4620
Schedule†
HOSP 4620 schedule for programs:
- HOSD
Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
| CRN # | Instructor | Dates | Day/Time | Instructor |
|---|---|---|---|---|
|
75161
|
Barnes, Laurie |
September 9, 2020
to December 9, 2020 |
Wed | 1:00 p.m - 2:00 p.m | Barnes, Laurie |
| 75161 VCC Downtown Campus | Wed | 2:00 p.m - 4:00 p.m | |||
| 75161 VCC Downtown Campus | Fri | 1:00 p.m - 2:00 p.m | |||
| 75161 VCC Downtown Campus | Fri | 2:00 p.m - 4:00 p.m |
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Additional Information
What you will learn
- The Horizontal Revolution
- Strategic Planning with Social Media
- Social Consumers
- Digital Communities
- Social Community
- Social Publishing
- Social Entertainment
- Social Commerce
- Social Media for Consumer Insights
- Social Media Metrics
- Ethics in Social Media
Prior learning assessment and recognition (PLAR)
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
How do I apply for this course?
This course is offered as part of a VCC program only.
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.