Fundamentals of Marketing (MGMT 1006)

This course engages students in a detailed study of basic marketing principles and their application in a variety of local and global contexts. Students develop a conceptual understanding of strategic marketing planning, including the effective use of the marketing mix (product, promotion, pricing, and distribution).
Course code: MGMT 1006
Credits: 3.0
Length: 45.0 hours
Course outline: view

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