Learners will explore the quantitative elements of starting, running, and marketing a business. Understanding how to calculate break even costs, analyze profit-and-loss, monitor key performance indicators for both digital and traditional marketing campaigns, and being able to present this data to non-financial audiences is a key element in any marketer’s success. Throughout this course, learners will explore the fundamentals of math for marketing and gain better insight into the rationale behind quantitative marketing decision making.
Course code: MKTG 1044
Length: 45.0 hours
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.